HOW OPTIMIZED IS YOUR ADVERTISING?

Search Engine Marketing (SEM) is the art of showing relevant ads to interested Google traffic. Let Nuvue help you by managing your ad campaigns to be as effective and productive as they can be.

IMPROVE YOUR ROI

UNDERSTANDING YOUR MARKETING NEEDS

Search Engine Marketing (SEM) is a blanket term used to describe a variety of paid online advertising efforts. When ads are run correctly, they can attract highly-qualified traffic to your site.

At the center of SEM are the ads found in the search results of Google, Bing and other search engines. However, the term is also used to refer to paid advertising on social platforms and throughout the digital world.

This type of online marketing is also commonly referred to as Pay-Per-Click (PPC) advertising because you generally pay a certain amount each time someone clicks on your ad.

ARE YOU THE BEST IN YOUR INDUSTRY?

Google has an approximate 90% market share in the search engine industry, so most of the following information will apply specifically to the Google Ads platform.

Every time a search is made that your ad might qualify for, Google uses a complex algorithm to measure how relevant they think your ad is to the searcher’s query. They care about how relevant your ad is for three basic reasons:

  • Does your ad increase the user’s value-per-search?
  • Does your ad increase the advertiser’s value-per-click?
  • Does your ad increase the likelihood of the user coming back to Google for future searches?

This measurement of relevance is called Quality Score, and it directly affects your Ad Rank and most importantly your Cost Per Click.

ARE YOU SEARCH INTENT READY?

To help your ad traffic to convert, your site should be organized by topic or theme, have keywords that target search intent, and include target keywords the technical side of your site. This will help Google understand your site and place you on the right track for ranking!

Other things that help the overall health of your webspace are as follows:

  • Site Speed:

    • < 0.5 seconds to first response
    • < 4 seconds for primary content
  • Have engaging, relevant content that is present.
  • Have an up-to-date design for easy navigation.
  • Give clear Calls to Action (CTAs) to help convert traffic.
  • Provide effective internal linking.
  • Be responsive on mobile devices and desktop browsers.

Nuvue is the new solution you are looking for.


If you are struggling with your online advertising and can’t seem to make money; Let’s talk!

Free Consultation

GET THE EDGE ON YOUR COMPETITORS

The general purpose of most SEM campaigns is to help you make money by decreasing your cost per acquisition (CPA), effectively increasing your return on investment (ROI).

To that end, we typically focus on three key search categories as we set up your SEM game plan:

CONTACT NUVUE TODAY

The Nuvue team is eager to help you grow your business in ways you may have never considered. Please fill out the form for a free consultation, a representative will be in touch!