Established goals & KPI’s, ran initial audit in the accounts & did competitive research. From there, we optimized the ads, settings, bidding strategies, and increased lead count by almost 30%.
Continued optimizing the ad campaigns in both platforms, bidding strategies, ad copy & creatives, audiences, etc. Saw another major increase in lead count & an increase in budgets on both platforms.
Continued optimization & fine-tuning. As mentioned above, these last 2 months have been their biggest months on record!