How Reputation Management Experts Can Help You

Customers tend to look at the top three or four results before they decide who to use – making it essential for your company to score highly. This is where taking up online business consulting expertise can make a huge difference.

Managing Your Online Reputation

Creating and maintaining an effective reputation management strategy is an essential component of modern business. It is no longer good enough to promise to offer great service, value, and customer care. Nowadays, the overwhelming majority of people are going to check online reviews before choosing who they decide to trade with. This fact is true from the smallest store to global corporations, and it is no longer enough to rely on ‘passing trade’ or ‘loyal customers’ to keep your cash flow coming. If you are not careful when managing your online reputation, it can fatally undermine not just the potential of your company to expand, but even drive you completely out of business.

Protecting Your Online Reputation

It is essential to respond positively to criticism from dissatisfied customers, but of course, there is much more to looking after your reputation than that alone. Something that many business owners neglect is that once you have earned a good reputation it must be maintained. Doing so involves staying relevant by continuing to post content that your customers/followers will appreciate. Focusing on your Google ranking takes a while but once you have a good head of steam the number of people who view such content will rapidly increase. Remember that Google changes its optimization algorithms quite often, which is something a quality business consulting team will be already ahead of.

But what if someone is ‘out to get you’ and has posted a series of negative comments that have damaged your Google ranking? Trolls exist and more often than not they will be your competitors – a nasty but unfortunately true fact of business in the online age. A good reputation management team will be able to professionally handle any comments that are proven as untrue, defamatory, offensive, or illegal. They will focus on the following:

  • Patch Up SEO Flaws
    Before the following step is taken forward your web development team will look at ways to circumnavigate searches highlighting the negative feedback. You do not want to score on the Google first page on the back of bad press! Performing this can be a detailed and intrinsic task, requiring genuine SEO expertise across multiple platforms. The circumstances will play a major role in how any professional reputation management company responds here, which is one of the many reasons why a tailored service is such a valuable resource.

  • Remove Negative Listings
    Believe it or not, Google is legally obliged to check and remove malicious feedback. The trouble many business owners find when attempting to do so alone is proving it. Experts in this field not only know exactly how to fast-track this process, but also the legalities of doing so. It is far from unheard of for businesses to lobby Google for months on end to try to rectify these issues alone. Those who are savvy in the field can achieve results almost instantaneously.

  • Under Serious Attack?
    If someone really has it in for you they may go as far as to use DDoS attacks to take your site offline, bots to spam false allegations, or just take the old-fashioned way and send all of your key clients’ long lists of damaging claims against your company. People who for whatever reason wish to irredeemably destroy your reputation can hire people to do this for just small amounts of money. Doing so may be illegal, but it is unlikely that law enforcement will take up much action without proof. Your web management team will know how to handle data forensics and trace emails back to their original source. Taking down such an attack successfully can do wonders for your reputation.

We Practice Effective Reputation Management

Using the services of a quality reputation management service that is capable of dealing with all aspects – both positive and negative – of developing a positive online reputation is the obvious solution.

Contact Nuvue Today

The Nuvue team is eager to help you grow your business in ways you may have never considered. Please fill out the form for a free consultation, a representative will be in touch!

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Reputation management refers to how the brand is perceived online through various mentions, posts, conversations, etc.

You want to actively monitor and track your reputation online then construe a plan to bury the negative comments while highlighting and building more positive ones.

Removing negative reviews about your business isn’t always an easy task. You can ask the have it removed by flagging it as inappropriate, but that won’t always work.

If flagging the review isn’t fitting, you can always offer the unhappy customer an apology and request to handle the problem offline, then they may be willing to take it down if pleased by your outcome.

ASK! It’s that simple! Go to your past, happy customers and request a review from them. Make it simple. Provide the direct link or QR code so it doesn’t make it difficult for them to do.

Google will only remove a review under certain circumstances. Another alternative is to bury it with tons of positive reviews! We can help refer your clients to leave a kind review.