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What Is Quality Web Development?

Web development is an umbrella term that includes a broad variety of skill sets. For most businesses, the skills to look for are not just coding (more on this below) but also graphic design, SEO optimization, and that most elusive of necessary traits – creativity! The best way to tell the quality of a web development company is, perhaps rather obviously, to take a look at their own website.

Do not just focus on how easy it feels to navigate or how sleek it may ‘feel’ – pay attention to how they present their own information. Is it easy to find their prices? How about a detailed breakdown of the services they offer? What about costing and time scales? Does it seem regularly maintained and updated? Those are the kind of questions that visitors to your own website are going to ask.

Web development ought to play a key role in converting visitors to your company website into customers. The real skill is being able to do this without presenting your products/services in an overtly sales-led manner. You ideally want people to visit your site not just to look at what you have to offer, but also as a resource that is full of interesting extra content.

We have all visited sites that have attempted to offer blogs and articles at some stage, but for whatever reason have then stopped entirely or just post very rare updates seemingly at random. On the other hand, everyone will have also found sites that contain masses of interesting content and regular fresh material. Web developers lay the foundations for the latter by designing great quality sites that the owner can then run and update as they please. That combination of website design ability and fresh, lively, and engaging blog/article content can literally turn a bog-standard site into a high traffic goldmine.

Coding & Design

Once you have decided what style best suits your business it is time to consider the more practical issues at hand. Your web development company should be able to supply a variety of potential logos and branding if you do not already have this arranged (and suggest superior alternatives if appropriate). Watch out for the many thousands of companies out there that simply reuse the same templates with at best a tiny alteration here and there. A unique logo need not be expensive – just also be sure that upon payment you have agreed to full ownership over the copyright.

As for coding, there are three ‘levels’ to consider by developers who use open source web design software:

  • WordPress makes up most sites out there and is perfectly functional for the needs of most small enterprises. Thanks to an enormous online community there are scripts that cover pretty much anything you may need. It is easy to use/maintain and once up and running requires little in the way of technical skills.

  • Joomla offers a better option overall but requires a little more technical know-how. Sites designed using this code tend to be those which place a particular emphasis on social media connectivity and community interactions. For some businesses, especially those looking to foster their profile within local communities or to serve a niche market, this is probably the best overall option.

  • Drupal is a much more technical code that requires a professional level of training/ many hours of practice for effective use. It is primarily favored thanks to what it can do for speeding up connectivity to the site. If you are expecting to have a busy site with many unique hits per day, then this could be the option.

Quality Developers As Keen To Make Your Website As Successful As You Are

Giving you an online presence that you can use to reach more customers, opportunities, and even land jobs

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The easiest way would be to use a user-friendly website builder like WordPress or Wix. Keep the website true to your brand by choosing a layout and color scheme that matches. When building a site make it clear what you want people to do on your site.

There are many free templates that are easy to set up and use, the important thing is to think about how the user will use the website. What do you want them to do and what are they looking for? These two questions will lead you to how to design your site.

There are two sides to user experience design, design, and programming. Depending on your site or app builder you may need to program things to make it work. Ask for people to use what you designed and get their feedback, the best way to know is to try it out.

Most website builders make a mobile version of your website, you can go in and make slight edits when it is mobile. A few recommendations would place a call us button for easy access and reduce the image size to make the site load quicker.

A lead funnel is a journey a customer takes from hearing about your business to becoming a customer. It all starts with first becoming aware of your company or product, as each person goes through the funnel they are exposed to more marketing tactics and eventually sales strategies.

It is important to plan out what will be in each part of the funnel, how to spread awareness, how to initiate interest and get connected with them, and what action do you want them to take? Email marketing plays a big part in staying connected with the user.