Looking To Build Your Social Media Following on Meta, Instagram, YouTube, TikTok and More?

Social media marketing can build your following, expand your customer reach and increase your influence over multiple streams of viewers.

How Strong Is Your Social Presence?

Social Media Marketing is the ability to engage with your customers and interact in a fun, social environment. Nuvue can help you maintain your relationships and build your social footprint with meaningful customer engagement. Social Media Marketing is necessary to grow your business.

Reach Your Target Audience

Social Media Marketing is, in a way, similar to running display ads through Search Engine Marketing. However, they do have their own set of rules, algorithms and expectations. These social media platforms (Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube etc) are still relatively new and as a result, they can get you cheaper traffic than Google, but the trick is how to ensure that the traffic is qualified.

SOCIAL MEDIA IS KEY!

Build Your Brand Awareness

Building your online presence on social media starts with creating a profile for your business and interacting with others. Whether you’re a giant corporation or small-medium-sized company, ensuring your employees, partners, and sponsors like and share your page is vital. It doesn’t end there. Staying active by sharing informative content and promoting your products or services ensures algorithms work in your favor.

Social Media Best Practices:

  • Social Media profile – always go for a high-quality profile pictures and cover photos

  • Stay on brand and keep business logo visible on all social media handles, but not too much

  • Don’t post the same thing on all the social media platforms. Customize your content to each unique audience

  • Post Often. You can post as much as you want, just make sure it’s quality content

  • Capture your followers’ contact information! Never let it stay on social media

Make Your Social Media Presence Stand Out

These social media platforms (Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube etc) are still relatively new and as a result, they can get you cheaper traffic than Google

Meta Marketing (Facebook)

Did you know that over 20% of the world’s population is on Meta (Formerly Facebook)? Imagine how many people you can attract to your local business. Remember, your friends (or friends of your friends) aren’t the only people you you want to be targeting. Meta marketing is very intuitive and can help you build your audience based on your reach, influence, impressions, likes, engagement and more.

Personalized Data

Facebook or Meta, might hold more personalized information than Google. Based on our Meta activity, they have a good idea of your favorite music, movies, hobbies, interests, and beliefs. For example, if you prefer modern tires from Alabama, Meta will direct you to many tire suppliers every time you log in. And if you’ve been chatting with someone more often, Meta’s (Facebook) algorithm immediately recognizes previous connections and interactions and adjusts your feed to show what you enjoy most. Share quality content so you show up higher on the news feed.

Instagram Marketing

About 35% of adults in the US use Instagram on mobile. Sharing photos and videos aren’t the only activities that Instagrammers take part in. Some can’t wait to visit their role models’ accounts as their go-to places for information. Think about how much Instagram can help your business to reach its leads.

Here are some best practices for Instagram:

  • Always keep your personal and create a “new” business account so your friends can opt-in to your business page
  • Keep your posts simple. Don’t have multiple ideas or messages
  • Interact with your followers, just posting content won’t ensure engagement
  • Focus on 1 offer, product or service! Make sure the link is in your bio
  • Stand out! Give followers a reason to share, like, or comment on your posts

TikTok Account

Nothing is more captivating than watching an individual or group do a synchronized dance in under a minute. Don’t ask us why, we don’t know the reason. But TikTok has become one of the most popular social media platforms out there right now. Whether or not you think your audience is on there, don’t underestimate the reach and growth your business can get from TikTok.

Make It FUN!

The best TikTok videos are the most authentic and genuine. If it’s out of your comfort zone to shoot a video, then embrace that and let your followers enjoy the journey with you. If video creation is not your thing, hire out the right person or group that understands your brand and will help bring your message out in fun and entertaining ways.

Twitter Handle

Twitter is also an excellent platform that allows you to connect directly with your audience. It starts by creating your Twitter handle page, following other people and requesting them to do the same. After that, you can create personalized content while targeting a specific audience.

Helpful Tip!

One trick that digital marketers on Twitter use are reaching out to people when they’re most receptive. Your content may be informative enough, but if it catches people unawares, chances are they might ignore it. So, it would help if you started by using tools like monitor analytics to find posts with higher engagement levels. This enables you to give a boost to take off.

LinkedIn Account

No matter what your business niche is, social media is an excellent platform to establish your brand. You want your potential and returning customers to use your page as a go-to source for informative topics relating to your niche. There’s no better place to do that than on LinkedIn, which has been associated with job seekers and recruiters for a long time.

Great Reputation

Currently, LinkedIn has more than 800 million members across the globe. It is one place people go to when they want to get trustworthy advertisements. You can use the excellent reputation LinkedIn already has to market your brand. When creating a business account, tailor your content and updates to suit your users’ needs.

YouTube Channel

Did you know that YouTube is the second most popular online search engine? Imagine how many times you’ve spent your afternoons checking out a tutorial on how to customize photo cards. Probably, someone gave you a step-by-step guide on how to go about it. YouTube is not only an excellent platform for entertainment or information enthusiasts. Business marketers can benefit from the platform as well.

Select Your Target Audience

While you may be worried that your target audience doesn’t visit YouTube quite often, you need to think again. almost a third of online users visit this platform to watch videos. To market your business, start by having a basic knowledge of how YouTube works. Depending on your niche, it’s possible to market your business for free.

Discord Chat

With recent crackdowns and legislation on social media channels, some businesses can lose their following overnight. A business might post something that is viewed as “poor quality”, “insensitive”, “bias”, and have it hidden or taken down. In some instances, a business can be taken down permanently. The solution for some businesses is to create a Discord Chat (a very popular online chat platform for gamers) and have more freedom in what is shared and no governing body to decide what content stays up or down.

Best Practices For Discord:

  • Have Moderators: The moderator is the duty on the playground and the lifeguard of the pool. They answer questions, interact with the group, and always represent the business or brand
  • Block Spam: Since it’s not regulated, spammers can cause problems. Let your discord community help keep them out

Contact Nuvue Today

The Nuvue team is eager to help you grow your business in ways you may have never considered. Please fill out the form for a free consultation, a representative will be in touch!

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Having a great website is first and foremost. Then developing a social media campaign to build brand awareness with one post at a time. An online presence comes with consistency and time, a post here and there every week will show people you are in business. Know which platform your audience likes to be on and promote your business there.

Posting every so often depending on your industry. Tinking about what Facebook is like, I’d recommend having enough of a presence that people will recognize that your business is active. If you have Facebook ads running your page is going to need to be put together and consistent in posting.

Different businesses can have a different presence on different platforms, such as professional or extremely sarcastic. But make sure it works for your companies image. What image do you want to portray to your targeted audience? Depending on your age demographic you might go a more sarcastic or professional route.

Being professional and personal, LinkedIn is a social platform for business-related posts. But at the same time, it’s a place of making connections and encouraging each other. We love seeing businesses post about success or something exciting like hiring a new person to their team.

What is your audience looking for? Answers to questions concerning your business or something to entertain them. Exploit what they are looking at in your videos. Showing “how to” use your products is a great way to gain a number of views or followers.

One way to get a review is to wait for people to leave one. ​A more proactive way would be to ask your customers to review your product once they have a chance to experience it. ​If that doesn’t work you can enter them into a raffle for leaving a review.