What Is Quality Web Development?
Web development is an umbrella term that includes a broad variety of skill sets. For most businesses, the skills to look for are not just coding (more on this below) but also graphic design, SEO optimization, and that most elusive of necessary traits – creativity! The best way to tell the quality of a web development company is, perhaps rather obviously, to take a look at their own website.
Do not just focus on how easy it feels to navigate or how sleek it may ‘feel’ – pay attention to how they present their own information. Is it easy to find their prices? How about a detailed breakdown of the services they offer? What about costing and time scales? Does it seem regularly maintained and updated? Those are the kind of questions that visitors to your own website are going to ask.
Web development ought to play a key role in converting visitors to your company website into customers. The real skill is being able to do this without presenting your products/services in an overtly sales-led manner. You ideally want people to visit your site not just to look at what you have to offer, but also as a resource that is full of interesting extra content.
We have all visited sites that have attempted to offer blogs and articles at some stage, but for whatever reason have then stopped entirely or just post very rare updates seemingly at random. On the other hand, everyone will have also found sites that contain masses of interesting content and regular fresh material. Web developers lay the foundations for the latter by designing great quality sites that the owner can then run and update as they please. That combination of website design ability and fresh, lively, and engaging blog/article content can literally turn a bog-standard site into a high traffic goldmine.
Coding & Design
Once you have decided what style best suits your business it is time to consider the more practical issues at hand. Your web development company should be able to supply a variety of potential logos and branding if you do not already have this arranged (and suggest superior alternatives if appropriate). Watch out for the many thousands of companies out there that simply reuse the same templates with at best a tiny alteration here and there. A unique logo need not be expensive – just also be sure that upon payment you have agreed to full ownership over the copyright.
As for coding, there are three ‘levels’ to consider by developers who use open source web design software:
WordPress Design
WordPress is a leading content management system used to create websites, blogs, and other online publications. A WordPress website can incorporate additional features such as multimedia, newsletter subscription, and e-commerce.
Consistency
For a business, you can use it for your online store and make sales through the website. WordPress design ensures that your WordPress website has a consistent look and feel across all platforms. The appearance of your website determines how long a visitor will spend looking at your pages.
Our services ensure that your brand is well represented on your WordPress website and other online resources.
Custom Website Design
If you wish for your website to be utterly unique then you will be looking towards the more expensive ‘from scratch’ custom design. In some cases, this can be a simple necessity especially if you are engaging in providing a high-end or very technical service where projecting a professional image is essential. Yet for many smaller businesses, there is not necessarily anything wrong with having a website that is based upon a template. Very few of your visitors will notice, and even less are likely to care!
Choice Is Yours
It’s entirely up to you but how your prospective web development team communicates with you here is important. If you have absolutely no experience of building/maintaining a website then they should talk you through each stage and be happy to respond positively to any questions (never be afraid to ask!). If your needs are limited and you wish just to have an online presence for social media purposes and to encourage local trade, you are unlikely going to need an Amazon-grade site!
Mobile Optimization
Optimizing websites for mobile devices is an increasingly important aspect of the modern internet.
Faster Mobile
instance, the images will be in a format that takes up less bandwidth to ensure that the users also save on data when accessing your website. Mobile optimized websites get more mobile traffic which can be very useful for your business.
UX Design
The experience that website visitors get determines whether they will interact with your website and how long they will stick around. When you have a good user experience design, the visitors will be willing to explore more of the website. More time spent on your website means that the visitors will be more likely to become paying customers.
Leads Funnels
Converting website visitors into paying customers is a process that takes a series of steps. These are known as a leads funnel and are used to convince the user into taking action on your website.
Custom Form
A typical action would be subscribing to your website or liking you on social media. After this step, you will be able to convince them further about the benefit of your services which could ultimately lead them to become paying customers.
Tailored Approach
Opportunities are best utilized through a lead funnel which ensures that you do not miss out on any customer on your website. It is also one of the best ways to turn website visitors into paying customers and start a long-lasting relationship with them.
Super Fast Loading Speeds
Optimizing website assets for faster loading is also possible with image compression and the use of optimized code. With our services, your websites will load instantly, and the users will not have to wait around for the website to appear on their devices. Better website speed means better experiences for your visitors which is important for online business.
With a faster loading website, your customers can enjoy a better experience, which we strive to implement on all modern websites.
Contact Nuvue Today
The Nuvue team is eager to help you grow your business in ways you may have never considered. Please fill out the form for a free consultation, a representative will be in touch!