LOCAL MARKETING

There are a plethora of internet marketing options available to small companies nowadays. The vast majority of your potential consumers still utilize Google to locate local companies in their area where they may spend their hard-earned money. In fact, 80 percent of “local intent” searches result in a conversion.

This prompts the question, “What’s the greatest approach to get local searchers’ attention on Google?”

The solution is to use Google Maps marketing.

Google My Business is the single best thing a local business can do to increase their online visibility. But Most Local Business owners don’t use it. Google prefers to show local results over national results and we help our clients get all the right information on there. Google My Business offers even more to local businesses benefits if they know how to utilize and optimize for them.

Increased search exposure for companies who service their communities face-to-face is the goal of local SEO. These can be physical sites, such as a grocery store or a dentist’s office, or service-area companies, such as an electrician or a home cleaning service, that operate within a certain geographic region.

This involves everything from claiming a business listing to making sure a franchise location shows up in a Google local search (a process known as location data or citation management). It also includes monitoring online ratings and reviews, as well as local-focused social media interaction.