5 Ways To Make Your Website Friendlier To Search Engines
October 8, 2021
Organic search is crucial for driving traffic to a website. Even if you have a beautifully designed website with great content, you cannot tap into your target audience if they can’t find your website on search engines. That’s why you need to make your website much more friendly to search engines.
Optimizing your website for search engines helps attract organic traffic while making it useful for your specific audience. A website that is optimized for search engines reliably produces conversions.
Here are 5 ways that will help increase your search ranking:
1. Publish Relevant, High-Quality, SEO-Friendly Content
Quality content is the foundation for improving search engine rankings, and, for sure, there is no substitute for great content.
Before publishing, you want to make sure that your content is as specific as possible. Quality content created specifically for your target audience presents you as an authority in the industry, which helps your site rank well. In this regard, you need to fine-tune your writing skills so that you can write high-quality and relevant content.
Great content should also be natural and user-friendly – written for human readers and optimized for search engines with relevant keywords.
2. Use Meta Tags and Title Tags
Meta descriptions help Google and other search engines better understand your content. That’s why it is important to naturally incorporate keywords into your header tags, meta tags, and the content itself.
Generally, search engines read the meta title (title tag) to understand what an individual page is about. The title tag is also the blue link everyone sees on SERP. Considering its significance, it is imperative to include the keywords users search for in page titles.
In a nutshell, meta description tags advertise your site as useful, ultimately drawing readers to it from search results. That said, using readable and compelling descriptions will help your site rank well.
3. Use Alt Tags
Images make your website pages visually appealing. However, while users and search engines love them, the bad news is that search engines cannot index images. For this reason, in a bid to make your website much more friendly to search engines, make sure you use descriptive (keyword-rich) alt tags for all your images and videos.
Alt tags allow search engines to locate your page, even when the user uses a text-only browser.
4. Get Quality Backlinks
As one of the top-ranking factors for Google, quality links are critical to improving your search engine ranking.
When high-quality sites link to yours, search engines interpret the link as a signal of your website’s credibility. Definitely, this means that attracting links from reputable and trustworthy sites can greatly help your site climb up the ranks.
It takes effort, but it is well worth it.
5. Update Your Content Regularly
It turns out that search engines like quality content that is updated regularly. Search engines consider content that is regularly updated relevant, and, as a result, they (search engines) index the pages accordingly.
One of the best strategies to help your website rank for SERP is blogging – writing and publishing keyword-rich content that educates your target audience on specific topics.
There you have it: a way to improve your site’s ranking. While this list is by no means exhaustive, it comprehensively discusses essential things you can do to make your website friendly to search engines. To track how your website is performing, make sure to integrate it with Google Analytics, a free tracking tool offered by Google.
